Contentutu was established in 2014 as a content writing agency. The content industry was pretty unorganised and unexplored then. Most firms had in-house content teams, and outsourcing writing was not the norm. Thinking of success, building an agency that served only written content was largely considered unprofitable. But we saw an opportunity in the unobvious.

 

The start was not quite revenue-friendly. Charging a premium was impossible because no one believed in the sanctity and value-addition an agency could offer. Working low margins was an idea worth abandoning. Long before deep-pocket players entered, we spotted a need unserved. Content writing was not the core of most firms. It was an outsourceable option for most.

 

However, there were bottlenecks. The biggest pain point was the idea itself - it was hard to convince them that outsourcing content tasks was better than keeping it in-house, especially for firms not requiring mandatory content teams, such as tech and finance companies. 

 

The root was there, but leaves did not proliferate. But conviction yields results, and a start that did not look like a profitable idea became one. Slowly, other players started in the same domain. It was more blissful than just a competition because the a united call to action was more convincing and profitable for everyone in the business.

 

We had limited resources, and that was a big disadvantage. Another was working virtually, as working from home was a nascent idea. Things were changing faster than expected. The content industry slowly became mainstream. But the need widened to include audio and video, not just written content.  

 

We worked hard. The idea, now a trend, of asking for a premium became even more unsolicited. However, deep-pocketed firms saw the perks of commissioning an agency for their growing social media and outreach needs. We had to spread our wings. That was going to get hit heavily.

 

No one foresaw COVID, and a two-year gap dented our initiative. Although virtual work became common, talent-spotting became harder. Everyone was looking for a remote job, but no one was truly prepared to work 100% remote. The pandemic became an unavoidable roadblock. That was 2021. The last year Contentoto was operational.

 

The industry after COVID was a completely different version altogether. Short-form videos were booming, and social media became a common option. Content requirements changed overnight. Video became the most sought-after format, but writing was still in demand. We had to change to start producing content again.

 

And here we are. With a portfolio that contains all forms of content, we offer quality services in text, audio, and video. Contact us for any content-related needs. We are still a niche agency dedicated to services, as we were in 2014. The only difference is that we don’t just write content; we create, market, and manage it. 

 

Contact us for content to drive your firm's growth. If you don’t get it, we will not charge you anything.